Section 19 — Customer, commerce and revenue intelligence
Mailchimp
LOW / MODERATEAcquired by Intuit for approximately US$12 billion. The Rocket Science Group LLC and The Rocket Science Group Holdings, Inc. appear in the official subsidiary list.
Relationship
Intuit subsidiary group
Acquisition
Acquired 2021 — approximately US$12 billion
Technology proximity
LOW / MODERATE
Last reviewed
10 August 2026
Exhibit 21.01, FY2025
Disclosed entities
The Rocket Science Group LLCThe Rocket Science Group Holdings, Inc.
Five-part analysis
Patent position mapping
Publicly evidenced
- Customer data aggregation
- Ecommerce integrations
- Revenue analytics
- Automated actions
- Conversational analytics AI
- In May 2026 Mailchimp announced Analytics AI for conversational analysis of campaigns, audiences and revenue
- 2026 ecommerce platform updates connecting unified merchant data and automation
Technology intersection
- Revenue and commerce data that could inform income prediction
- Automated action triggered by analysed data
LOW / MODERATE
RBMH differentiation
- Mailchimp is growth and customer-engagement infrastructure.
- RBMH is financial permissioning and expenditure-governance infrastructure.
Strategic significance
- Mailchimp still matters because it demonstrates Intuit's broader strategy of connecting customer behaviour, transaction and revenue data, AI and automated action.
Patent position scorecard — Mailchimp
- Public evidence
- Strong
- Technology proximity
- Low / Moderate
- Direct claim conclusion
- Not Determined
- RBMH differentiation potential
- Very High
- Strategic importance
- Low / Moderate
- Evidence quality
- Primary Intuit Source
- Last reviewed
- 10 August 2026
Publicly accessible sources
Evidence
Intuit Inc. (SEC)
Exhibit 21.01 — Subsidiaries of the Registrant
As of 18 August 2025 · SUBSIDIARIES · Primary (regulatory)
Intuit Inc.
Intuit corporate website
Current · INTUIT CORPORATE · Primary